Formal Business Report Term Paper Example | Topics and Well Written Essays - 1500 words

Formal Business Report - Term Paper ExampleApparently, many customers withdraw revealed that they currently depone on online marketing. Furthermore, the report has explained why lily-livered Pages are, also, not cost-effective compared to its online counterparts. At the end of the report, there are some recommendations, which we hope will be of a great deal worth in your esteemed company. Regards Name Outline Executive summary Introduction Purpose of the study Scope of the study Sources and methods Results of the survey Conclusion and Recommendation whole kit and boodle Cited Executive summary This study is about Glass & Mirrors Yellow Pages campaign, which is considered an ineffective marketing campaign. Essentially, the purpose of the study is to gather evidence to install why this method of campaign in not effective. The company, which is owned by Michelle DiFeo, operates within New Yorks Westchester County and has relied on the Yellow Pages for marketing since 2004, thereby ignoring another(prenominal) options of advertisement that are existence adopted by many companies nowadays especially in the wake of the internet explosion. The study is conducted by issuing questionnaires to a sample of 50 potential customers from the New Yorks Westchester County. The results of the study have largely shown that the Yellow Pages are becoming obsolete as it is chop-chop being taken over by online marketing. In view of these results, the president of Glass & Mirror is recommended to adopt online marketing and to focus on building the companys brand name. DiFeo Glass & Mirror Water Yellow Pages campaign Introduction DiFeo Glass & Mirror is a wholesale and retail company owned by Michelle DiFeo, located in New Yorks Westchester County. The company has used Yellow pages for advertisement campaigns since 2004 and, hence, has continued to ignore other campaign options such as the internet, which have taken the center stage in the advertisement industry. DiFeo has admi tted that use of the Yellow Pages is a force of habit which is worth her investment, but it is clear that she has spent a staggering amount on them - this study will reveal how this expenditure could be ineffective (Stamoulis 4). DiFeo Glass & Mirror has used Yellow Page publicise as one of its best option for product promoting. In New Yorks Westchester County, which is the DiFeo Glass & Mirrors service area, there are tens of send for keeps. This means that DiFeo Glass & Mirror has to advertise in a multiple phonebook in order to reach many of those who need its services. As a result, DiFeo Glass & Mirror spends thousands of dollars on Yellow Pages campaign. In this study, this campaign is considered absolutely ineffective. Some of the reasons cited for causing Yellow Pages ineffectiveness include the fact that customers are quickly turning to online advertisements, the cost of a Yellow Pages supersedes its benefit, and because the administration of the Yellow Pages is extremely complex (Stamoulis 5). When estimating the benefits of Yellow pages, measurements such as cost per call, monthly calls per phone book and cost per sale are used. A company cannot achieve the utmost results if this information is not available. If the company relies on the sales representative to get recommendations regarding Yellow Pages advertisements,